Ryan Edwards is the co-founder of Camino5, a strategy consultancy built on a simple belief that insights create strategy and strategy creates growth.
Ryan helps companies turn customer behavior into clear, actionable strategy.
Your rankings held but traffic fell because the results page changed. Here is what broke the link between ranking and traffic, and how to win the answer instead.
Schema markup quietly went from cosmetic to fundamental. Here is why structured data now decides whether AI cites you, and how to capture a 58 percent visibility edge before competitors do.
Getting cited is the new getting ranked. Here is how answer engines choose their sources, what the research shows moves citation, and how to be one of the names the machine includes.